I blog for Crazy Sweet CuteWear because I believe in their story and because they understand our story. Its beautifully designed and positively positive, powerful Collections send a clear message to all women: Never Be Ashamed of or fail to recognize the absolute beauty within your special story. (Image is of a model and not Miranda Lakewood.)
I'm proud of Crazy Sweet CuteWear. Few brand new companies pledge to give money to anyone and even fewer companies direct it to specific groups.
By committing 10% of its annual profits to groups and charities that defend women's rights everywhere, this baby of a company is putting its money where its mouth is. Rare in any business, especially a brand new one.
In a free-market capitalistic society, companies can control the messages they send out within their products and services. Crazy Sweet CuteWear is one of the only companies I can think of that from its inception its entire business, purpose, marketing, and growth focus is on helping women to not only look good but feel good, empowered.
The fashion industry is like a big oak tree that has deep roots, stands tall and strong, and doesn't want to move. Crazy Sweet CuteWear has decided to chop it down.